Archive - Your Words, Not Theirs.

Your ghostwriter has 40 other clients. They all sound like you.

The moment I could tell which ghostwriter wrote a post — without being told

Apr 14 • Sarra Richmond

The stat everyone’s using to scare ghostwriters is the best sales tool we have

The headlines are everywhere.

Apr 12 • Sarra Richmond

Your Audience Can Tell.

I rewrote someone's About page last Tuesday.

Apr 5 • Sarra Richmond

March 2026

Your AI sounds exactly like your LinkedIn. That's the problem.

I watched someone demo their "voice clone" last week.

Mar 26 • Sarra Richmond

“I Don’t Have a Voice. I Just Talk.”

A founder told me that last week. Sat across from me, coffee going cold, completely serious. “I don’t have a voice. I just talk.”

Mar 20 • Sarra Richmond

They already decided.

Something uncomfortable this week.

Mar 17 • Sarra Richmond

The six-word sentence that’s costing you more than your ad spend

Your brand voice tax is on every draft, every edit, every rewrite.

Mar 14 • Sarra Richmond

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